A fresh look for Dacia

Renewing our promise to deliver simplicity, durability and accessibility - new logo, colours, and a completely updated line-up.

New Dacia Identity
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Dacia continues to evolve with the times, always adapting to suit your needs. Having updated our entire vehicle line-up, we open a new chapter by revamping our brand identity , making it more distinctive and modern. 


Originally revealed only in our communications, our new branding can now be found on all our cars as well as on signs outside our dealerships. 

Not all models shown available in Ireland.

What’s new?

New emblem - Dacia

Dacia Link Emblem

The emblem features a conjoined D and C. This symbolises the strong connection and trust between Dacia and its customers (hence the name 'Dacia Link').


See it on all our models now: front end, hub cap, multimedia interface, and more.

New logo - Dacia


5 letters in a minimalist design, reflecting the spirit of the brand: durable and essential.


Check out the logo on all the exteriors and interiors of our cars.

New colours - Dacia


Introducing the new shade: Dusty Grey. 


This shade of khaki is inspired by nature and sets the tone for a new colour palette adopted throughout the line-up.

New range levels - Dacia

Range levels

We renamed our range levels to make our vehicle line-up even clearer.


Essential is the most affordable version. Expression is our core range. Journey is the most equipped, and Extreme is the perfect fit for getaways.

Curious about the final result?

See the new design of our models.

Download the Dacia AR app